For the Sixth Straight Year, First Investors Celebrates Life Insurance Awareness Month

New York, NY, September 10, 2009 - First Investors has again joined more than 100 companies and industry organizations to promote Life Insurance Awareness Month (LIAM), a public awareness campaign initiated by the LIFE Foundation to educate Americans about the value of life insurance protection.

This year, the message of LIAM is particularly significant. In these tough economic times, when many Americans' savings and investments have eroded, some have considered putting off buying life insurance, or letting their existing policies lapse. Yet that would be a critical mistake. "Like credit, life insurance should be obtained when you least need it," said Kathryn S. Head, Chairman of First Investors Corporation, "because it may be impossible to get once you do." By obtaining life insurance now, you can avoid the possibility of future uninsurability, and have that life insurance protection going forward. After all, no one can predict what will happen tomorrow, next month, or next year.

During LIAM this September, First Investors Corporation wants to remind Americans of the importance of including life insurance in their financial strategies. As Robert M. Flanagan, President of First Investors Corporation said, "In these uncertain times, having the appropriate coverage is more important than ever. That is why First Investors remains committed to helping people with their life insurance needs."

Current and prospective clients are encouraged to speak to a First Investors Financial Services Representative for more information about First Investors' life insurance products.

First Investors has been serving the needs of investors since 1930. Through the Great Depression, World War II, numerous recessions and bull and bear markets alike, the Company has remained committed to its mission—helping clients reach their financial goals. Today, First Investors offers a wide range of financial products and services, including mutual funds, annuities, and life insurance. The Company prides itself on delivering financial services with a “personal touch.” A First Investors Financial Services Representative is a licensed professional who will take the time to learn about your current financial situation and future goals in order to assist you with your financial needs. .

First Investors Corporation
110 Wall Street
New York, NY 10005-3830
1-800-832-7783
www.firstinvestors.com

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