First Investors Life Introduces Express Issue Single Premium Variable Life

New York, NY, October 17, 2011 - First Investors Life Insurance Company is pleased to announce the introduction of an Express Issue Single Premium Variable Life (SPVL) insurance policy. The product will be available for sale in approved states on October 17, 2011.

Express Issue means First Investors Life will use a simplified non-medical underwriting process for SPVL policies with face amounts of $150,000 or less. Face amounts over $150,000 and prospective purchasers who do not qualify for Express Issue will still be eligible for full underwriting.

SPVL is a great way to transfer wealth from one generation to another or to a charitable organization in a tax-efficient manner. Because SPVL is a "variable" policy, purchasers can allocate their premiums among a variety of professionally managed subaccounts, plus a fixed account. The variable death benefit has the potential to increase over time due to investment gains. The variable death benefit may also decrease due to investment losses, but will never decrease below the guaranteed minimum death benefit, which is the total premium amount paid.

Carol Springsteen, President of First Investors Life Insurance Company, says, "We are very pleased to introduce the express issue process for SPVL." The policy, Ms. Springsteen points out, "is a great way for people to leave a legacy to their heirs. The new express issue process will help facilitate a faster and more streamlined application and issue process, something that is very important to both clients and representatives."

SPVL is offered by First Investors Life Insurance Company and distributed by First Investors Corporation, each a wholly owned subsidiary of First Investors Consolidated Corporation. First Investors Corporation has been in business since 1930 and First Investors Life has been serving the needs of clients since 1962. During that time we have successfully navigated many difficult economic periods in our nation's history. Through the personalized service of financial services representatives located in our nationwide network of offices, First Investors uses a face-to-face approach to offer a range of products and services, including mutual funds, annuities and life insurance. Our representatives understand the cyclical nature of the markets, and work closely with clients to establish a disciplined approach to achieving long-term financial goals.

SPVL is offered by prospectus only. For more complete information, you may obtain a free prospectus by calling (800) 832-7783, or writing to the address shown below. The prospectus contains important information about the SPVL policy's features, risks, charges and expenses along with the investment objectives, risks and charges of the underlying subaccounts. Read the SPVL prospectus carefully before you invest or send money. The availability and features of the SPVL policy vary by state. All policy guarantees are based on the claims-paying ability and financial strength of First Investors Life. The amounts allocated to the subaccounts are subject to market fluctuations. There are no guarantees on investments in the subaccounts.

First Investors Corporation
First Investors Life Insurance Company
110 Wall Street
New York, NY 10005
(800) 832-7783
www.firstinvestors.com

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